Innodraw is a Petach Tikva based company with over 25 years experience in the digital measuring industry. The company has mainly been active in the USA, and has plans for rapid expansion into the EU market. A few months ago Skylimit was called in to set up the operation in the UK. Following intensive discussions with the Innodraw team, a plan of action was drawn up with a clear objective- to gain a foothold in the UK market within 90 days. Initially, a focused online search revealed potential competitors, and leading manufacturers and retailers in the home improvement market. This was followed by calls to establish market practices, and estimates of the market size. Based on this information, it was decided to concentrate on two specific areas in the UK, to carry out the pilot project.

Adverts were placed in the leading Kitchen industry websites, to recruit measuring specialists for intensive training. This objective was achieved and within 30 days, 4 template professionals were recruited to undergo online training prior to a weeklong training seminar in the UK.

Two and have months after initial discussions, the training seminar is due to take place in Manchester, followed by immediate entry into the UK market. Skylimit will continue to supply outsourced marketing services to ensure the smooth introduction of the service, and to build on the experience for further expansion in this important market. Mission accomplished.